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Bloggers’ buzz: Technorati to be sold?
The “blogosphere” is “buzzing” with “catchphrases” about a rumor that surfaced on B.L. Ochman’s site (via Micro Persuasion): Technorati, a leading blogs-only search engine, is about to be sold to a “large search engine company.”
This could change the landscape of the search engine world fairly significantly. icerocket.com has the support of Mark Cuban’s deep pockets (even though we don’t know how much support, in terms of money) and is charging hard, but Technorati still appears to have a larger user base. If Technorati suddenly were under the wings of a large search engine company, they might gain an even stronger hold on the real-time search market.
Of course, I think this will force other blog search engines to keep striving to improve their product to keep up — so for the user, I believe this can only mean good things.
Now, the rumors don’t say which major search engine is buying Technorati, which means that we all have an excellent opportunity for blind speculation — one of my favorite activities! Yahoo! would almost certainly be out, I would think, having just purchased blo.gs. That leaves Google, Microsoft, and some of the smaller players like Excite or maybe even IceRocket.
Out of that group, I’d say Google is the most likely to do it. They have the cash (have you seen their stock price lately?) and they need that part of the market filled in. Microsoft does, too, but I see them as more likely to create their own service than buy an existing service. Thus, I’m betting a quarter that if this rumor is true and Technorati does get sold, that it’s Google that does the buying.
Fri August 12th, 2005 2:25 pm