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A penny (or 200,000) for your thoughts: Blogs for sale

(via BusinessWeek Blogspotting) Jeremy Wright has sold one of his blogs, Wealthy Blogger, for $2,000.

As BusinessWeek points out, that’s pocket change compared to the money the big boys throw around for the buying and selling of sites. But let’s consider:

• The site started in March of 2005 — making the site about 6 months old
• The statistics are solid, but not outstanding: Google PageRank of 5 (for comparison: this site has a 4, espn.com has an 8, and google.com has a 10), around 7000 unique visitors in July, and 78,000 page views
• The site uses a GPL template with modified images — not a unique design.

All in all, it’s a good, solid site. And it sold for $2000, with the claims that it makes between $50 and $250 per month from advertising.

It’s interesting to see the market develop for blogs as a package. This sale means that Jeremy Wright, a well-respected blogger, will no longer be with the site. Will it lose traffic without his name? Will it gain traffic from this publicity? Could be.

Selling a blog is like selling an old bar up the street. Its decor isn’t great, has just a few beers on tap, and still has Golden Tee from 2001 — but people like the bartender. How will the bar do if that bartender leaves?

As the market develops, I imagine we’ll see more and more sites up for auction. Companies that start and sell blogs quickly will probably sprout up, hoping to get $500 per cookie-cutter blog.

And no, this site isn’t for sale! Unless you blow me away with an offer. I hear Google just sold some stock and raised $4 billion… I’d love a cut of that!

Fri August 19th, 2005 4:10 pm

Filed under Business, Web