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Microsoft AdCenter to compete with Google, Yahoo

Microsoft has never found a market it didn’t want to compete in (coming soon: Microsoft Microbreweries), and search engines are no exception. MSN has stayed a good step behind Yahoo and two steps behind Google for quite a while, playing catch-up.

Their recent announcement of entering the contextual advertising world is no different. Even so, when Microsoft enters a market, people listen.

I’d be interested in trying out Microsoft’s offering. It features the ability to select a demographic for your ads — an interesting feature.

Right now, AdCenter is in closed beta.

If Microsoft is going to beat out the incumbent Google and the rising Yahoo, they’ll have to be pretty impressive. Things I’d like to see: the ability to see what specific ads people are clicking on, the ability to have more design control over the ad area, well targeted ads, and an amazing CPC.

I can dream, right?

Coverage of Microsoft AdCenter:
- MSN jumps in with talk about their new contextual ad program (Jensense)
- Microsoft unveils adCenter (Ars Technica)

Tue September 27th, 2005 1:14 pm

Filed under Business, Web