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Friends of LunarAdventures:

And switching back to Yahoo Publisher Network

A couple of weeks ago, I decided to switch back to Google Adsense from Yahoo Publisher Network because of faltering clickthrough rates, despite very nice cost per click.

Well, I’ve changed back to Yahoo.

Google did do a better job of giving me more relevant ads — a post about the Dallas Cowboys gave ads to buy Cowboy tickets and memorabelia. With Yahoo, the same post got me ads about San Diego web design (one of the comments mentioned Dallas’ opponent, the San Diego Chargers).

But the even with the lower clickthrough rates, Yahoo is bringing in more revenue. So I’ve switched back to Yahoo.

While the ads aren’t as relevant as Google’s, Yahoo’s ability to label your blog audience as being interested in specific types of ads is useful in generating different ads. My blog front page tends to see the same Yahoo ads fairly regularly — so I plan to experiment with changing my blog “focus” on occasion to see if that boosts ad variety and clickthrough rates. As my blog tends to focus on several different topics (whatever happens to be on my mind), there isn’t one single category that I feel is a significantly closer fit than any of the others.

I like Yahoo Publisher Network a lot, but I’d like to see more relevant ads. And let me know if you’re seeing any exceedingly funky ads.

Tue October 4th, 2005 12:41 pm


  1. Stephan Segraves said:
    October 5th, 2005 12:46 am

    After I go and make a post about switching back to Google you do a switch as well?! AHH!!

  2. Jagan said:
    October 5th, 2005 8:21 am

    I agree, Yahoo seems to be getting there, better and better, day by day. Google Adsense is in one way loosing a battle for goodwill (affected by ‘fraudent clickthro’ court cases) while yahoo might reap the exodus.

  3. Andrew said:
    October 5th, 2005 2:55 pm

    Stephan: We just can’t seem to get on the same page, eh? Hahaha… the irony. I appreciate the reading, though… and I might still switch back to google again. Who knows. I’m still hunting for that perfect solution, you know? I figure Yahoo! might be on to something by letting you pick your own blog topic area.

  4. Stephan Segraves said:
    October 10th, 2005 12:40 am

    Andrew: I made the move back to Yahoo! for the simple reason that Yahoo! called me on Friday just to see how liked the program and what they could do to improve it. I’m sorry, with customer care like that, they deserve my web space. ;-)

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