Comments on: Why do companies move away from successful advertising campaigns?

By: Andrew Kaufmann

Andrew Kaufmann — Thu, 09 Mar 2006 21:16:04 +0000

Eric: Snap! Busted. You’re right, I probably wouldn’t mind as much if the commercial that replaced the previous one were good, in my opinion. Way to pay attention to what I say and throw it back at me But I still say there are a lot of cases where companies should leave well enough alone.

Rob: I can’t remember a Taco Bell commercial at all since then. But I know I’ve seen them. They just don’t stick out in my head at all.

By: Eric

Eric — Wed, 08 Mar 2006 18:08:08 +0000

I realize that the gist of your blog here is about why change the ad campaign instead of why is the new one not good, but should I remind you of your reaction to the Budweiser commercial...

"If anyone claims I went “awwwwwww!” with all the girls in the room (both of them) at the Budweiser Clydsdale commercial, they are lying. Or maybe stretching the truth. OK FINE! I liked the commercial. Sue me."

By: Rob Rogers

Rob Rogers — Tue, 07 Mar 2006 23:15:18 +0000

I agree on this one. I miss the Taco Bell chihuahua. I can't remember a single decent Taco Bell commercial since then.

I know that often it's a matter of changing management/new ad agencies, where people making the ad campaigns get bored, but that's a lame excuse.