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Southwest Airlines “bags fly free” commercials hit home


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Tue January 5th, 2010 9:46 pm

5 comments

  1. Jabroni said:
    January 10th, 2010 7:24 pm

    Too bad the commercials are overly done as it shows these so called bag handlers exhibit rather weird behavior. On one instance, one goes as far as to get teary eyed as she sees the plane leave. In the same commercial they rewind and play the segment over and over and it becomes rather annoying listening to it again and again. It also adds to the annoying factor when they play the same commercial 5 times an hour. If anything this would deter customers away, because some may be turned off with this rather irritating method of marketing. So while the idea may have been good, they probably should find a better way of expressing themselves(Southwest Airlines).

  2. Brandon said:
    January 10th, 2010 7:42 pm

    I can’t get over how many people miss the HUMOR of these ads. People actually get caught up in thinking that the employees in the commercials are “acting naturally”. Do people honestly think that baggage handlers anywhere actually tear up when the bags leave the terminal?!?

    It’s a brilliant marketing campaign and the commercials are brilliantly shot, edited and scored – the music is great for the effect of the different spots. People who think the ads are “weird” are missing the point.

  3. Carole George said:
    January 16th, 2010 6:59 pm

    I love this commercial! I wondered if any of the Southwest employees were used. If not, they did a great job, but would be so cool if they did use their employees.

  4. Daniel said:
    January 16th, 2010 8:45 pm

    That commercial is hilarious. Just pitch perfect. I suspect people that dislike it because the baggage handlers are weird need to have jokes explained to them on a regular basis.

    Something is happening but you don’t know what it is, do you, Mr Jones?

  5. Pat Maddox said:
    January 17th, 2010 3:51 pm

    Is that Adam Corelli in the commerical, for Bags fly free? My son and I have an agrument going, I say yes, he says no. Anybody know?

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